data / retention-01

Cohort retention

A cohort matrix showing the share of accounts returning each week.

Weekly active accounts by signup cohort. Darker cells indicate higher retention.
CohortAccountsW0W1W2W3W4
03 Aug124100%82%74%68%65%
10 Aug138100%86%78%71%—
17 Aug116100%80%73%——
24 Aug152100%88%———

Later weeks remain blank until the cohort reaches that age.